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Strategic Business Consultancy

Delivering precise, sector-specific strategies for complex markets.

Capital Advisory and Growth Strategy

Facilitating capital access and strategic market expansion.

Intellectual Property & Licensing

Structuring, protecting, and optimising intellectual property portfolios.

About Us

Sectors we focus on, Our Clients & Our Team

Intellectual Property & Licensing

Intellectual Property & Licensing

Morris Street Advisors has built a robust and successful media & entertainment practice, providing services across format acquisition, licensing, distribution, production, and capital raising.

We were the exclusive partner of Lionsgate Entertainment Corp. in India and SAARC for over eight years, managing production, licensing, distribution, and remakes. This landmark partnership set new benchmarks in the industry and laid the foundation for our continued success with leading global studios.

We produced the official remake of Warrior (Brothers) and are currently developing a diverse slate of shows, films, and remakes with major Hollywood studios. Additionally, we are in advanced stages of finalizing multiple deals across the Middle East.

MSA is in business of brand, product, and technology licensing, IP extension, collaborations and partnerships for a global community of brand owners, manufacturers, retailers and service providers. At MSA, we identify, create and cultivate innovative opportunities for leading brands and products of all sizes - leveraging brand equity to maximize value across untapped categories and customers.

We unlock and monetize brand equity with our worldwide network across continents. We develop global strategy to local expertise to unlock your brand’s or product’s potential through strategic product licensing and ventures.

MSA has been instrumental in bringing internationally acclaimed formats to India, including:

  • Hollywood Squares(CBS)
  • The Farm(DRG)
  • Doc Martin(DRG)
  • Golden Life(DRG)
  • Eyewitness(DRG)
  • Kitchen(CBS)

MSA continues to act as a trusted advisor to foreign studios and distribution houses, while raising capital specifically for the media & entertainment industry.

We also hold the India format rights for marquee titles such as:

  • Wheel of Fortune
  • Hollywood Squares
  • The Moment of Truth
  • The Farm

Our Services

  • Licensing:
    Think of us as your extended team - providing end-to-end service, from consultation to execution, across every step of the licensing process.
  • Sales:
    We find and develop business opportunities for your brand, managing negotiations from first outreach to completed deals.
  • Program Management :
    We manage your licensees to optimize their performance, coordinate their commercial activity and ensure contract compliance.
  • Creative Services :
    We work with you to develop your creative asset portfolio and to oversee and manage the licensee product development process from concept to final production sample.
  • Legal Expertise :
    Our partners and team of specialized licensing counsel have best-in-class global experience and expertise to structure and draft every type of licensing contract.
  • Finance & Operations :
    Invoicing, collections, royalty reporting and licensee audits are managed by our dedicated finance and operations teams located in the Americas and India.

Our Featured Clients

A Few of Our Productions.

  • “Brothers” a remake of “Warrior” Produced by Dharma Productions, Lionsgate Films and Endemol India

  • “Tollywood Squares” an adaptation of CBS Studios’ “Hollywood Squares”

Get in touch

info@morrist-street.com
Email Us At
+91 9569569569
Call Us At

Strategic
Business Consultancy

Strategic Business Consultancy

At Morris Street Advisors, we go beyond transactions — acting as strategic partners who help businesses reorganize, scale, and access the right networks for growth. We work with both large enterprises and emerging companies, delivering specialized consulting, capital introduction, and business development support. By identifying organizational gaps and connecting clients with the right stakeholders, we enable sustainable growth and long-term value creation.

Leading and emerging companies are taking big, transformative steps, redefining their purpose, embarking on end-to-end digital transformations and learning how to achieve disruptive innovation in a rapidly shifting market environment. We have the breadth of perspectives and depth of experience to provide strategic advice to help achieve optimal — and sustainable — results.

We create a custom approach tailored to each client’s unique situation and bring extensive business and sector experience with tested analytical techniques. As experienced advisors to the C-suite

We collaborate closely with clients to design and implement initiatives that strengthen market positioning, improve resilience, and deliver measurable results — leveraging technology, data-driven insights, and digital solutions to amplify impact

We guide clients through high-stakes decisions and transformative moments so they can adapt, grow, and thrive. Our edge? The power of perspective — driven by deep industry insight, specialized expertise, and a spirit of true collaboration.

We excel at cross border transaction, especially bringing businesses into India

Get in touch

info@morrist-street.com
Email Us At
+91 9569569569
Call Us At

Morris Street
Advisors

Who We Are

Morris Street Advisors (MSA) is a global advisory and investment banking firm delivering Investment Banking, Corporate Finance, Advisory, and Representative Services to governments, corporations, and individuals worldwide.

With expertise across Investment Banking & Capital Markets, Media & Entertainment, and Commodities, we guide medium and large companies on their India strategy and, where relevant, take strategic partnership stakes to accelerate growth.

MSA is an industry leader in licensing and intellectual property, with a proven track record in media, entertainment, and brand deals. Our global network and deep understanding of international markets have earned us long-standing partnerships with some of the world’s most respected companies.

Our team combines global expertise and sector-specific insights, bringing a distinct perspective that drives growth, strengthens market position, and creates lasting value for our clients.

Sectors we focus on:

  • Financial Services & Capital Markets - Delivering strategic advisory and capital solutions that enhance efficiency, resilience, and sustainable growth in complex financial ecosystems.
  • Natural Resources - Providing advisory and capital access while integrating modern tools to strengthen operations, trade, and long-term sustainability in resource-driven industries.
  • Media & Entertainment - Driving growth through licensing, distribution, capital, and strategic partnerships with global studios and brands, supported by data-driven insights.
  • Technology - Supporting innovation, market entry, and scaling strategies for emerging tech and digital-first businesses.
  • Manufacturing - Enhancing competitiveness through advisory that improves operational efficiency, supply chain resilience, and global market access.
  • Alcohol Beverages - Enabling premium brands to navigate the global regulatory landscape, build market presence, and accelerate growth with modern market access strategies.

Our team, with a global expertise in various industries provides a distinct perspective that makes a meaningful difference to our clients’ business

Our Team

  • Robert Knox

    Senior Advisor and Mentor

    Robert Knox is Senior Managing Director of Cornerstone Equity Investors, L.L.C., a private equity firm which he founded. The investment principals of Cornerstone have funded over 120 companies through middle market buyouts and expansion financings since 1984. Cornerstone has particular expertise in health care services and products, business services, technology-related manufacturing and consumer products. Cornerstone and its predecessor firm have provided financing to a large number of successful companies including Dell Computer, Health Management Associates, Linear Technology, Micron Technology, Centurion, Team Health Corporation, Comdata and Sunglass Hut.

    Prior to the formation of Cornerstone Equity Investors, Mr. Knox was Chairman and Chief Executive Officer of Prudential Equity Investors, Inc., the private equity subsidiary of Prudential Financial. Mr. Knox designed and executed the initial Alternative Asset investment strategy at Prudential and subsequently co-founded Prudential Equity Investors, the predecessor to Cornerstone. During this time, Prudential became one of the largest institutional investors in both private equity funds and direct private equity investments.

    Mr. Knox has a long history and expertise in the healthcare sector as well as broad experience in technology and consumer product companies. During his investment career, Mr. Knox has served on the Boards of more than 25 private and public companies. He was the lead independent director of Health Management Associates (NYSE) prior to its acquisition by Community Health Systems. Mr. Knox serves as Advisory Partner to Pine Island Capital Partners, a private equity firm.

    Mr. Knox graduated from Boston University in 1974 with a Bachelor of Arts Degree in Economics and earned an MBA from Boston University in 1975. He received an Honorary Degree from Boston University in 2017 and delivered the commencement address at the Questrom School of Business. He has been a trustee of Boston University for 20 years and served as the Chairman of the Board of Trustees from 2008 -2016.

    Through the Robert and Jeanne Knox Foundation, Mr. Knox and his wife support various philanthropic organizations with a focus on medical research. The Foundation endowed the professorship chair held by Dr. Sandro Galea, Dean of the Boston University School of Public Health.

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  • Rohit Tiwari

    Chairman

    Mr. Rohit Tiwari has been in the investment, capital markets, finance and media industry for over 25 years. He also sits on the board of multiple technology companies and venture funds.

    Past Experience
    • Co-Owner, Managing Director and CEO of AUM Capital Market Pvt. Ltd. AUM Capital is a mid-sized investment bank and broker dealer with a pan India presence. Mr. Tiwari took over the firm at its infancy and grew it to being a premier financial organization in India.

    • Managing Director and Global Head at ING Bank's Linear Equity Derivatives Department (London) - He was responsible for corporate finance and alternative/structured finance solutions for clients, trading and sales. He managed a global team with a multi-billion dollar balance sheet.

    • Global Head of Daiwa Securities Groups' Structured Transactions Group (New York)- Rohit founded the department at Daiwa and managed a global multi-billion, multi- strategy trading, financing, and investments structure. His focus was on leverage finance opportunities for Institutions, Corporate’s, Private Equity Funds, Hedge Funds and Proprietary Trading.

    • Nomura Securities (New York) - Worked in various capacities for 11 Years but was predominantly involved in Trading and investing in Emerging markets, and Structured Finance Trading

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  • James Bright

    CEO and Managing Director

    Over the last 25 years, Mr. James Bright has worked globally across Natural Resources in Energy, Agriculture, Metals & Mining, Investment Banking, Organisational Consultancy, and Executive Search

    Past Experience
    • Senior Client Partner, Korn Ferry Responsible for initiating, leading and developing the Global Commodity Practice. Mr. Bright services his clients with his extensive experience and deep global network stretching across Governments, Global Commodities Houses, Investment Banking, Infrastructure, Industrial, Food and Agriculture, Private Equity and Asset Management at Board, C-Suite and Executive level

    • Partner in a mid-sized global Executive Search Firm Sourcing clients in Investment Banking, Physical and Paper Commodities, and Legal/Compliance

    • Consultant at a boutique Executive Search firm spanning Europe, Asia, and US with a focus on Equity Derivatives and Prime Services Investment Banking.

    • Prior to his career in organisational consultancy and executive search, Mr. Bright spent five years in fixed income derivatives in London where he held various positions of increasing responsibility. Previously, Mr.Bright worked in international commodities trading and shipping in Geneva, having spent a year in Paris at an international investment bank.

    • Mr. Bright graduated with a Joint BA Honours in Languages from Royal Holloway College, London University. He is fluent in French and Italian.

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  • Wendy Reeds

    Board Member – Media & Entertainment

    Ms. Reeds is the Executive Vice President, International Sales & China/Asia Productions and Strategy at Lionsgate Entertainment Corporation.

    A 30 year veteran of international film distribution, Ms. Reeds oversees international licensing of Lionsgate’s films and expanding global operations. Previously, she ran the studio's Asian sales and operations out of Hong Kong.

    Ms. Reeds was instrumental in building Lionsgate’s operations in China, where 17 films have been released and box-office receipts for Lionsgate films have grown 63% since 2016. Currently based in London, Ms. Reeds shepherds Lionsgate's international growth initiatives. The studio's feature film slate has generated nearly $2 billion at the global box office, led by the blockbuster Hunger Games franchise, Academy Award-winning La La Land, the Now You See Me series and the hit action franchise John Wick.

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  • Anil George

    Board Member & Director

    Visionary executive with three decades of leadership experience across industry and global consulting majors, driving enterprise transformation, operational excellence, and digital innovation across global organizations. Proven track record of managing P&L, leading high-performing teams, and delivering strategic outcomes across supply chains, technology, and commercial functions. Adept at aligning boards, investors, and C-suite stakeholders around a compelling vision for growth, sustainability, and competitive advantage.

    His leadership drives our transformative strategies and delivers outcomes that matter to our businesses. On the board, Anil drives the commitment to clarity, accountability, and purposeful transformation across all our business lines.

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  • Scott Hermo

    Chief Operating Officer

    Mr. Hermo has been in the capital markets and finance industry for over 30 years. He has extensive leadership experience in operations, fixed income trading, business development, and client relationships.

    Past Experience

    Managing Director GSE trading at BGC Partners Post merger of Euro Brokers with BGC Partners, Mr. Hermo remained the head of the combined desk where he focused on strengthening new and existing client relationships with top tier money center banks, investment banks and the regional dealer community

    Managing Director GSE trading at Euro Brokers

    Paine Webber, Nomura, Daiwa Securities Trader and Head of GSE debt, short treasury coupons and zero-coupon treasuries

    Manager at EF Hutton Back-office support team for the corporate bond, high yield, options, and zero-coupon trading desks

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  • Aditi Singh Bhatnagar

    Advisor

    • Aditi is a seasoned media and marketing leader with 25+ years of experience building integrated, business-driven campaigns across television, digital, print, and on-ground platforms. She specializes in brand strategy, digital storytelling, and multi-platform marketing, helping corporates, governments, and institutions drive growth, visibility, and market leadership.

    • She has led award-winning programs such as Mission Paani, Banega Swachh India, Swasth Immunized India, Team Cashless India, Save Our Tigers, and Support My School — initiatives that mobilized millions, influenced policy, and positioned brands as purpose-led leaders.

    • With deep expertise in scaling campaigns across digital and global platforms, Aditi has amplified initiatives at the UN, WEF, and BRICS, leveraging her strong network of media houses, agencies, policymakers, celebrities, and influencers.

    • Formerly EVP – Campaigns & Events at Network18 and COO – Special Projects at NDTV, Aditi continues to set benchmarks for high-impact marketing that drives both business outcomes and brand equity.

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  • Suveer Katariya

    Vice President, Capital Markets and Special Projects

    • Suveer Katariya is Vice President of Capital Markets and Special Projects at Morris Street Advisors. He brings global experience across strategy consulting, investment banking, and startups, with expertise in capital markets, emerging technologies, and operational scale-up.

    • Prior to joining Morris Street Advisors, Mr. Katariya worked at Ernst & Young in the Emerging Technologies and Performance Improvement practice. There, he co-led product strategy, commercial due diligence, and investor relations efforts for global clients in cloud gaming, AdTech, financial services, and digital infrastructure. He also advised on large-scale public-sector initiatives focused on digital skilling and infrastructure modernization.

    • Mr. Katariya began his career in investment banking at Yes Bank, where he supported M&A and capital markets transactions across the healthcare and technology sectors. He also worked in product strategy at a U.S.-based health-tech startup, gaining early exposure to go-to-market planning and cross-functional execution. In addition to his institutional experience, Mr. Katariya has consulted with startups and growth-stage companies across India, the U.S., and Africa, advising on business models, financial planning, and investor materials.

    • Mr. Katariya holds an MBA from The University of Chicago Booth School of Business and a BBA in International Finance & Marketing from the University of Miami

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Get in touch

info@morrist-street.com
Email Us At
+91 9569569569
Call Us At

Capital
Advisory
and
Growth
Strategy

Capital Advisory and Growth Strategy

At Morris Street Advisors, we provide end-to-end investment banking, advisory, and merchant banking solutions to clients across global markets. An impartial and insightful perspective on M&A, strategy and financing advisory to help our clients formulate and achieve their strategic goals.

Our expertise spans:

  • Private Equity Fund Management
  • Capital & Debt Raising
  • Corporate Finance
  • Mergers & Acquisitions
  • Licensing
  • Track Record of Excellence

MSA successfully managed Sycamore Venture’s India-focused India STAR Private Equity Fund, including devising and executing its exit strategy.

Our proprietary private equity arm has also made targeted investments, reflecting our ability to identify and nurture high-growth ventures.

Through our capital advisory and growth strategy practice, we help clients:

  • Strengthen market position
  • Attract the right capital
  • Build operational resilience
  • Transform into future-ready organizations

At Morris Street Advisors, we align capital and strategy to unlock long-term growth.

Get in touch

info@morrist-street.com
Email Us At
+91 9569569569
Call Us At
In The News

Our strategic roadmap is centered around portfolio diversification, operational scalability, and premiumisation: Rohit Tiwari, NV Group

Hollywood Squares gets adapted for India, will be titled Tollywood Squares

Amazon Prime Video India signs exclusive content deal with Lionsgate

View all the latest press release.